Strive is a fictional streetwear retailer who uses analytics and innovative technologies to improve their customer experience and business operations.
Strive is a concept for a retail brand that uses technology to connect people to the world of street fashion. I designed the digital experience and visual design for the fictional brand. This was a 6 week project where I collaborated with an Industrial Designer, Electrical Engineer, and Front-end Developer to implement the design for a keynote presentation at an internal Cognizant conference.
Idea Couture, 2017
UX Designer, Visual Designer
Interactive digital protoype
Digital Retail Experience
The experience is first activated by walking up to the display. The front-facing camera recognizes the user and displays content targeted with a call to action to pick up a shoe. When the shopper picks up a shoe, the screen changes to a product view with tabs to explore details, social content, and a heat map of where the shoe sells.
Shoppers can then request a pair for try on.
To accompany the retail display, I designed a dashboard concept for a Senior Buyer to track sales by region, inventory, and demographic data from the in-store cameras. The dashboard also features a built-in AI assistant to highlight trends and anomalies and offer recommendations to restock certain items.