designer + strategist
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Eureka

Eureka — Suction Seal 2.0

 

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Overview

At Electrolux, I worked on Eureka's flagship vacuum line. I collaborated with the product team to develop a strategy for expanding the line by adding new features to enhance the vacuum's performance. The first addition to the line was Suction Seal 2.0, featuring a hinged flipper plate that improves floor suction.


Project Details

Electrolux, 2014
Industrial Design, CMF


Outcome

The Eureka Suction Seal 2.0 launched in 2015.

 
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Eureka — Brushroll Clean

Overview

The second expansion in the line was the Brushroll Clean. This vacuum features a blade on the interior that cuts hairs off of the brushroll to keep the vacuum running at optimal performance.


Project Details

Electrolux, 2014
Industrial Design, CMF


Outcome

The Eureka Brushroll Clean launched in 2015.