I'm currently a designer and creative strategist at Idea Couture with a deep expertise in industrial design. I have experience taking products from a sticky note sketch to production and store shelves. Before joining Idea Couture, I worked at Electrolux designing vacuum cleaners that sucked (bad vacuum joke). I helped to create IP from a wide range of industries, including consumer products, electronics and home appliances. When I'm not sketching or dreaming about the future of technology, you can find me raising chickens and traveling with Kate and Franklin (see Fig. 1).